Publications

Publications

1. G.R. Ponte. (2024), Differential Privacy & Marketing Analytics. PhD Thesis. (link to thesis)
2. G.R. Ponte, J. E. Wieringa, T. Boot, P.C. Verhoef. (2024), Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications. International Journal of Research in Marketing. (link to article) (link to code)

Shiny apps:

1. https://gilianponte.shinyapps.io/private_targeting/

Working papers: